Advertising

Hi everyone, today I would like to talk about the advertising. I think advertising is very important for who want to be a good multimedia of designer so this entry could be very useful for us!!!

Advertisers have a mission to search for new ways to grab the interest and appetites of customers. Frequently they use words to inspire interest, but some often cases they use eye-fooling, mind-bending images-optical illusion- to make viewers impress in their mind shortly to force them to look again. The second look is the key to a successful piece of communication, and images that obtain that reaction are an very important trick of the advertising trade

New techniques for visual seduction:
1)Figure and ground
The human eyes deliver a continuous stream of data that passes unfiltered to the brain. The visual centres of our brains have to decide which piece of information establish the figure and which the background. The obvious chaos of the visual raw data is put into meaning order by this process. "What should be perceived as the subject, and what as the formless ground" are the first and most important question but the answer does not usually clear, because in many cases are not right or wrong. Sometimes different explanations will simply lead to different solutions
Reference: Stoklossa, U., 2005, 2007, "Advertising New Techniques for Visual Seduction"