Advertising

Hi everyone, today I would like to talk about the advertising. I think advertising is very important for who want to be a good multimedia of designer so this entry could be very useful for us!!!

Advertisers have a mission to search for new ways to grab the interest and appetites of customers. Frequently they use words to inspire interest, but some often cases they use eye-fooling, mind-bending images-optical illusion- to make viewers impress in their mind shortly to force them to look again. The second look is the key to a successful piece of communication, and images that obtain that reaction are an very important trick of the advertising trade

New techniques for visual seduction:
1)Figure and ground
The human eyes deliver a continuous stream of data that passes unfiltered to the brain. The visual centres of our brains have to decide which piece of information establish the figure and which the background. The obvious chaos of the visual raw data is put into meaning order by this process. "What should be perceived as the subject, and what as the formless ground" are the first and most important question but the answer does not usually clear, because in many cases are not right or wrong. Sometimes different explanations will simply lead to different solutions
Reference: Stoklossa, U., 2005, 2007, "Advertising New Techniques for Visual Seduction"

Rain in Flash

This is simple flash which I read on How to cheat on Flash book. I am trying to practice on Flash to preapre to do CV assignment. There are some ways to make rain, because rain falls in several ways depending on wind conditions. You can control how your rain acts by changing the angle which it falls. These below pictures would show you how to do rain. Hope you enjoy!!!

Reference: Georgenes, C., 2007, "How to cheat in Adope Flash CS3", first edition

Poster

Well, this is a poster that I worked for 2nd DIM2 assignment. My idea comes from sniper because I am a fan of computer game. Moreover, I used black and yellow to impress viewers that this tiger was hunted. In addition, I used big and strong fonts to bring strong messages for viewers and I used blood brush to add into "hunting, poaching and illegal trade" words to make viewer think these actions are crime.

In order to do this poster, I used both Photoshop and Illustrator program. I used radial blur (zoom) in photoshop and added fonts in Illustrator

I hope you would enjoy with my poster. Feel free to comment