The Incredible-Kien Trung's Blog (^^!): LOGO

Designing logo is important with the multimedia designer so this entry I would like to talk about logo that I have read on the RMIT library. The named book is The secret life of logo

Every logo is an idea, sometime logo started to come as a flash or a image in our minds when the client describe their project. Sometime the logo comes to a comment mentioned in the client brief or our research. The author of this book asked a lot of designer how they evolve their concept, but no one could say or someone avoid the author's question. They just suggest pathways that we could follow to get success. Some examples:

The brief-you get all information from the client
Research-you research information which relate to the client such as reading on the specific industry, history and competitor
Reference-it is a brand of research. It is visual research in which you find the style, an approach
Concept-some designer influence mainly with graphic style and image of a piece, while many others try to create logos which bring deep meaning or contain some sort of visual puzzle
Objectivity-taking breaks is important in creative work as in physical work. You could get tired easily of a project. By doing anything else for a period time, your idea would be insight and objectivity
Expertise-thinking more crazy more successful ^o^, designer=contractor
Presentation-limiting your presentation with your client, some designers usually select the ones they personally love
Sketching
Celebration-Celebrating a party, eating chocolate, sleeping or continuing to work other logos

I would show you some logo of zuluworks company below:

Sketch Logo

Final Logo

Zuluworks is a company that make specialty product such as flight bags and flight pads for pilots. In a first time, the designer began his process by many pages and neatly drawn pen sketches (you can see on the top row), after that the designer finish his process by Adope Illustration version (on the second top row). On the first model logo, he added the Morse letter to his logo but it is unsuccessful because it ended up looking too forced and made you want to pronounce it in Swedish. On the final logo, he wanted to create an icon that represent a flight and in his process, he discovered 2 arrow could be Z letter, symbolizing taking off and landing. He choose the green, because the green related to an earlier logo of the client.

**BONUS:

Some design firms use this "questions for discussion" to help to know what their client need. These question below is real, you can follow questionnaires to create for your own. I hope this entry would be helpful for you. Thank you for reading. Now let take more a little time to read it and comment your thinking!!!

Questions For Discussion (a model client-brief form)